Mexico’s Taxis Go Pink

In a revolutionary move, the Puebla state government announced the licensing and training to women taxi drivers and launched the “Pink Taxi”. The privately financed pink taxi de Puebla has invested 5.8 million pesos approximately about $440,000 to start the service. Each pink taxi comes with a beauty kit, a GPS system and an alarm button. The government has initially allowed 35 cabs in Mexico’s colonial city of Puebla driven exclusively by women and don’t stop for men. The cabs cater especially to those tired of leering male taxi drivers. The initiative came in as a measure to counter male taxi drivers who cross the line and try to flirt and make inappropriate propositions to women.

The pink four door taxi comes with a tracking device and an alarm button that notifies emergency services.

Though the women’s rights activists are aghast at the car’s sugary presentation and felt that the service does not address the root of harassment problem. The new Pink taxi’s, however, undeniably open up to Mexican women what has been an overwhelmingly male profession and a new and attractive source of employment.

We are in the 21st century and the Mexican women welcome the new pink Chevy compacts as a revolutionary idea and the other world countries should emanate a similar measure to eradicate violence against women.