Why Do We Need a Flirting Study? Test Yourself on The Flirting Index

July 2, 2013 by Norm Schneider  
Published in Dating

These scientists are flirting with nonsense.

Have you ever flirted? Have you ever been the subject of flirtatious behavior? Whether you answer yes or no to these questions, you’ll probably agree that we all know what flirting is, right? Well, that’s not enough for some scientists. They decided they had to conduct full-blown research in order to create an ‘inventory’ of the different styles of flirting they’ve uncovered.

Scientists at the University of Kansas and the University of Southern California conducted this so-called research jointly. They were assisted by – shall we assume that means paid by? – the online dating service E-Harmony. It’s amazing what a deep-pocketed organization can do to entice academic institutions to do something that would otherwise probably be avoided because it is so silly.

How Do I Flirt? Let Me Count The Ways

Nevertheless, these researchers decided to conduct research on the subject of flirting. Their paper, “Individual Differences in the Communication of Romantic Interest,” was published in an academic journal in 2010. They found that there are five styles of “communicating romantic interest in others: traditional, physical, sincere, playful and polite.” After much research, I’m sure, they concluded that, “Women scored higher on all styles, except the playful style. Predictive validity was demonstrated by correlating styles to courtship initiation behaviors and past relationship experiences. The physical, sincere, and playful styles correlated with more dating success. The physical and sincere styles correlated with rapid relational escalation of important relationships with more emotional connection and greater physical chemistry.”

The researchers took things a step further by creating a website where anyone can plug in some information and find their very own “flirting styles report.” I took the test (you select attributes on a scale) and was informed that I am 40 to 50 percent playful, only 30 40 percent traditional, 60 to 70 percent polite, and 50 to 60 percent sincere.

Take The Test

If you want to take the test yourself, go to http://flirtingstyles.dept.ku.edu/

While all this can be fun if you want to use the research for parlor games, or maybe an ice-breaker when you are trying to get friendly, but scientific research? Not hardly, I’d say. And what use might this be to anyone? I can’t imagine. Of course the researchers got something – a grant, a published article (which no doubt helped their tenure prospects or some academic achievement). But as far as useful research – maybe the kind that your parents would say, “that’s great and it really makes me glad I spent all this money on your academic pursuits,” – not a snowball’s chance in you-know-where.

Now, if I were in charge at either of these university’s my message to these professors would be simple, “you’re flirting with job loss if you persist with these kinds of nonsensical research efforts.”

To read more articles by The Writing Cowboy, cut and paste this address in a new window: thewritincowboy.blogspot.com

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