Designer Fashion Rental

The fashion industry is a highly competitive, global industry that is worth millions. With the notion that that fashion is associated with affluence, glamour and status, many consumers (in particular women) are prepared to spend their savings on designer fashions. In addition, not being to obtain a lifestyle that is beyond their purchasing power and the increasing trend among consumers to believe that they are entitled to have the best things in life has led to the growth of the rental luxury goods industry – they can rent whatever they want, whenever they want.

Being a fairly recent concept in the fashion industry, designer item rental is a concept that responds to the needs and wants of modern consumers (mostly women); empowering them with a variety of choices within their purchasing power. This in turn has led to the flourishing success of companies, such as BAG BORROW OR STEAL.

Companies such as BAG BORROW OR STEAL, SAC DE LUXE and FASHION HIRE are companies that rent designer fashion items to consumers who want the associated affluence, glamour and status, that accompanies designer fashion, but are either lacking in purchasing power or reluctant to purchase an item they think might be passé the next fashion season.

Their target audiences are consumers who own or desire luxury goods, are fashion-conscious fashionistas, who not only want the associated prestige and status which accompany the brand(s) they carry, but also the perceived aesthetic appearance and feasibility of the item. They have the need to be in sync with the latest fashion trends, and do not want to be the last in line in “owning” the latest designer fashion item. However, due to limited or restricted spending power, they may not have the means to own such goods. There are also consumers who are unwilling to purchase designer fashion items, only to become passé the next fashion season, due to fashion’s fast moving cycles. Thus, these consumers (ranging from students, working women to housewives, or those affected by the economy downturn) look toward the designer fashion rental market as an answer to their needs and wants – a sense (satisfaction) of exclusivity, status and privilege, as not many can afford such luxury goods; wanting to look good at the same time.

As the fashion cycles are relatively fast-moving, consumers expect companies providing designer item rental services to be up-to-date with the latest designer fashion, and have a wide selection of items to select from. The cost effectiveness of renting as opposed to purchasing a designer fashion item, the flexibly of changing items (frequently) and the satisfaction of having had many designer fashion items, coupled with the attractive privileges and discounts available, make it even more appealing to these consumers.

To further enhance their popularity, BAG BORROW OR STEAL and SAC DE LUXE have been frequently featured in fashion and women’s magazines recently. Free publicity in the form of “appearances” in movies, such as the mention of BAG BORROW OR STEAL in the recent movie “Sex and the City”, also aid in the promotion and popularity of designer fashion rental services.