Family History Information. How to Publish Your Own Family History Part 18

July 26, 2011 by gtsaviel  
Published in Family

Family History Information. How to publish your own family history part 18.

weight of paper is expressed in grams per square metre,abbreviated to gsm or gm2. most papers suitable for book work range from 55gsm to 135gsm and are available in a variety of finishes.As there are so many papers on the market,and because the choice of paper is also influenced by the kind of illustrations in your book and the printing process to be used ,the best way to choose a paper is to ask printers to provide samples. You can discuss the relative merits of those papers and compare costs.Specifications. The specification contains all the details which the printer needs to know in order to give you a quote and secondly to print and bind the book. The specification includes: trimmed page size,number of pages;illustration details;quantity required;material supplied by you or the printer;printing details and materials;binding details and materials; date required;delivery instructions; . Making a list with as much details as you can. Then when talking to printers you can modify the details as necessary and fill in the blanks during your discussion. The printer will tell you when artwork is needed for text and cover in order to meet a particular deadline. Depending on the size and complexity of the book it will take about one to three months to complete. Do not forget to arrange for advance copies should you need them.

Book Pricing. The book trage in Australia and New Zealand has to contend with high labour costs and a relatively small book-buying population spread over a large area. These facts of life result in smaller print runs with higher unit costs and higher selling and distribution costs when compared with densely populated regions such as Britain or Europe. Retail price structure when you buy a book in bookshop,the retail price is allocated in round figures as follows; 10 per cent royaly to the author;20 per cent discount to the distributor; 40 per cent discount to the bookseller; 30 per cent return to the publisher. To allow for this typical pricing structure commercial publishers must set a recommended retail price of around five or even six times the cost of a book. The publisher’s 30 per cent has to cover the cost of producing and promoting the book including the copies which do not sell as well as staff wages and all the usual business overheads before there is any profit or loss. But the figures improve if the edition sell out or if the publisher has printed large quantities which sell or does not have to pay a royalty or is subsidised in some way or has been able to negotiate favourable discounts or cut down on production costs.

Trade discounts although it is up to the publisher to set discounts a small discount does not go down well in the trade; however around 30 per cent is usually acceptable to non-trade outlets. Standard practice now for booksellers to get 40 per cent off the retail price 25 per cent for rental ,investment in stock,staff wages,advertising and so on. Bookshop must turn its stock over a minimum of three times a year,yet many small or specialist bookshops find this impossible to achieve.

I hope this will help you with your family history and please share this with your family and friends.

George T Saviel

25 July 2011

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