Is Elf Makeup any Good? Reviews for Elf Makeup
ELF makeup is super cheap–is it too good to be true?
The first time I came across ELF makeup, I thought “no way. A lip gloss for $1? A website that sells super-cheap makeup with even cheaper promotional deals? What’s the catch?”
Image via Wikipedia
My first guess was that ELF simply “watered down” their colors–I thouht maybe they were less pigmented than colors from drugstore or department store makeup–like you would put a black eyeshadow on from ELF, and it would show up light gray. But much to my surprise, when I bought a black eye shadow from ELF, it was far darker and more pigmented than other black eye shadows I’ve bought that were more expensive.
So is ELF makeup any good?
Yes. ELF makeup is great. However, there are a few pitfalls to be avoided–ELF (God bless them) shows reviews for their products right on their website! Because they usually don’t sell their makeup in stores, it can be hard to figure out if a color is accurate (all you see is the color swatch online, which is sometimes not what the color really looks like). For example, ELF’s mineral lipstick, Nicely Nude, has caused huge uproar among its buyers because they find that once they receive the lipstick, it’s a cool pink, not nude at all!
Research must be done before buying any ELF cosmetics (or any cosmetics that you can only see online). However, there are a few ELF beauty buys that I particularly love: for one, the super glossy lip shine (spf 15). I have it in two colors and both are fantastic–this is a pretty pigmented gloss that stays on for quite a while and smells like grape. Can’t get much better than that.
I also love ELF’s beauty books of shadows. These colors are often super pigmented but they can have a gritty, chalky texture. Applied with a light hand, they can be gorgeous.
ELF’s eyeshadow quads, each at only a dollar, are a real hit-or-miss. Some are amazing, with very pigmented and rich colors. Others fall short, and you can’t really see the colors when you put them on. A good way to figure out which are worth it is to do some more research–I will have a series of articles coming out soon in which I examine eleven different kinds of ELF eye shadow quads, with swatches and examples.
So what should you avoid from ELF? Avoid buying the pressed powder in the lighter shades–according to many people on the website, the colors are darker and more orange than shown in the pictures. Blushes, on the other hand, are gorgeous, especially those from the Studio line.