Beauty Queen Blog Armies
Social media has profoundly changed the beauty pageant business by selling sponsors search engine relevance and incoming links.
Beauty pageants were dying off, and with the mystery surrounding Jon Bennet Ramsey and two documentaries made about ‘painted babies’, the talent search style fashion show was becoming less and less popular in North America. But all that changed this year.
Although Jon Bennet’s murder is still unsolved, and those awful documentaries are still on PBS, one thing has happened that has changed the business landscape forever, and beauty pageants are back, and will soon be stronger than ever… Beauty queens are blogging.
For example, things are different this year at The Search For Miss Teen Canada World.
This year each of the contestants must keep a personal blog. In fact they are graded 10% of their final score on the quality of their web journal.
And that’s because social networking is breathing new life back into the beauty pageant.
Now the pageant director actually depends upon the reigning champion to be able to manage her share of the expanding MTCW social net. Its not a one sided relationship anymore; now they are partners who go to work promoting events and sponsors together.
Katie Starke keeps a blog right on the Miss Teen Canada World website.
And all the contestants are now blogging on the Sugar blog network.
So with all this advanced social media innovation, The Search for Miss Teen Canada has become more than a beauty pageant; now it’s a real quest for a web celebrity to represent our nation in Houston Texas at the Miss Teen World competition in August.
The four MTCW Judges (Elmer Olsen, Lorraine Zander, Eltom John, and Clarence Ford) have been asked to award high scores to smart girls with great personalities and read their blogs. So believe it or not, a girl’s physical appearance is actually not that important anymore. Now the succesful candidate must indeed be a leader.
In the 21st century, beauty queens command blog armies.